Icehouse today announced its "100 Days, 100 Prizes" online sweepstakes, offering consumers a chance to attend the VIP-only Maxim Hot 100 Party, as well as a major daily prize, including a home theater system, flat panel TV and Golden Tee arcade game.
Legal-drinking-age consumers are invited to visit http://www.icehouse.com/ each day, beginning today through April 24, to enter for a chance to win. In addition to being eligible to win the featured daily prize, consumers will be automatically entered into the grand prize random drawing for an all-inclusive trip for four and VIP passes to this spring's Maxim Hot 100 Party (location TBA), where the magazine celebrates the world's 100 hottest women.
"Considering the amazing list of daily prizes and the chance to attend the Hot 100 Party, Icehouse is expecting a great response from legal-drinking-age consumers looking to equip their apartments and homes with electronics, games and gadgets that are certain to be a hit at any party," said Icehouse brand manager Kevin Rutherford. "The Maxim Hot 100 Party is one of the most highly anticipated bashes of the year, so the grand prize winner and three friends will enjoy the experience of a lifetime."
Additional daily prizes include a Sony DVD Dream home theater system; a Weber gas grill and "Signature Sampler" Omaha Steak package; an Icehouse juke box; a Sirius Satellite Radio subscription; a Sony 46" flat panel LCD high definition TV; and a Golden Tee arcade game.
The "100 Days, 100 Prizes" program is a continuation of the Icehouse/Maxim alliance, which has included Maxim.com viral videos, co-sponsored parties and an exclusive Hometown Hotties program. In addition, Icehouse will be the exclusive beer at the Maxim Hot 100 Party.
"We're thrilled to be working again with Icehouse -- this time on the '100 Days, 100 Prizes' sweepstakes," said Maxim Publisher Rob Gregory. "A large percentage of our readers are loyal Icehouse fans, so our partnership is a great fit for both of us, and we're excited to give a consumer and three friends the chance to experience our Hot 100 party."
The contest is open to residents of the United States (with the exception of California and where prohibited) who are of legal drinking age at the time of entry.
