Ecounit – An Effective Way to Shift Consumer Behavior Greener Without a Stick

People, when asked, generally want to do the right thing. But outside their own desire and a vague sense of “you should,” how much and how fast do people change their behavior when it comes shopping? For many, not fast enough.

How can that change?

One promising answer is Ecounit, one of the top 10 startups featured in last week’s New Venture Exchange at the Sustainable Brands Conference.

Ecounit is building on a simple, well thought out premise: Most stores want to save money on operations. Most want to make their customers happy and make more money. Ecounit’s first project seems to be helping them do all of these, well. … – CLICK HERE to Continue Reading and Comment

Source: http://www.TriplePundit.com:
Ecounit – An Effective Way to Shift Consumer Behavior Greener Without a Stick