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How Social is Your Brand?

By Nalts • on June 29, 2009

I wrote about some “poor man” tools for social-media monitoring recently, and here’s a nice list of free social-media monitoring tools.

Among them, HowSociable is interesting because it gives you a free “score” that helps you compare your brands’ online activity relative to competitors. This, and more robust paid services, give brands a way to benchmark and show performance over time.