Is Mainstream Media the Right Tool for Philanthropy?

There’s a show out there called, “I’m a Celebrity, Get Me Out of Here!” Some of you may have heard of it, many others perhaps not. It’s a reality TV show on NBC that features B-list celebrities, like Lou Diamond Phillips, two Baldwin brothers, and America’s favorite power couple from MTV’s The Hills.

It’s a spinoff of a British/Australian reality TV show that has a very similar tenor to Big Brother. Yet, this one has one very big difference. The celebrities are competing for charities.

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Is Mainstream Media the Right Tool for Philanthropy?