Light Up the Path to Finding Your Customers

Copyright (c) 2009 Kim Morris

Finding out if and how spam filters or other email blocks are killing your marketing program is a big part of managing the email deliverability problem. You know from conventional marketing studies that when it comes to advertising, the amount of customers who will respond to advertising they see is small and the percentage of those customers who actually buy is even smaller. So if your advertisement reaches 10,000 customers, 1% of that group might respond. Of that 100 people, you might realize 1-5 sales. But in a marketing model, that is a successful advertising campaign.

Internet marketing complicates the formula. That is because if you send out a mass mailing email to 10,000 customers, the odds are that a tiny percentage of those emails will actually reach the customer. So if 1000 of those emails reaches the customer and the 1% rule is still valid (and it is), the chances of you getting even one new paying customer go way down. That is just not acceptable.

The secret lies in customer behavior. Think about it. If you are throwing your marketing at trying to attract the general internet population to your products and services, thousands or millions of those people will never become your customers. So your promotion to them is a waste of time. The key to any successful marketing plan is to narrow your focus to only the customers who want to buy from you.

So how do you know which of those millions of internet web surfers out there have an interest in your products and services? You know because they are already coming to your web site. This is the old “look in your own back yard” theory. The customers who are finding you online and visiting your web site, even if only for a short time have or at one time had an interest in your business. So instead of going out into the general population and trying to get everyone to be a customer, focus your energies on that smaller population who already are your customers or at least showed an internet in being your customer.

This approach to building a new path to the customer vastly improves the percentage of responses to your emails. Now in stead of sending out 10,000 mail to random email addresses to harvest maybe one sale, you may narrow your focus and send 2000 emails to people who are interested in what you do and get 50 sales from the effort.

If your just starting out in world of online marketing you’re in the right place. For additional information and resources on online marketing for newbies including how to create and build your own profitable list visit http://ListBuildingBullseyeStrategies.com

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