Patagoinia: Sustainability from a Shed

For years, Patagonia has established itself as one of the strongest leaders of sustainability within the business community. Although it’s a well-deserved reputation, there are a number of innovative strategies behind why Patagonia’s industry leading reputation is so widespread. From their product catalogs, which serve as environmental education materials to their product labeling strategy that touts organic and reused materials, Patagonia clearly knows the value in communicating their message through innovative and effective channels.

The Tin Shed, Patagonia’s latest sustainability communication tool is no exception. The Tin Shed is an interactive web application that combines the stories and dispatches of Patagonia’s sustainability ambassadors from around the world. The “tin shed” is a reference to Patagonia’s origins which was an old shed that Yvon Chouinard began forging his pitons in. Today, Patagonia’s virtual tin shed serves as the platform from which the company integrates the breadth and depth of their environmental and human sustainability initiatives.
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Patagoinia: Sustainability from a Shed