P&G: Giving Philanthropy a Brand. And Saving Lives

P&G manages brands. A lot of them. In fact, you probably used one of their products before leaving for work (or whatever it is you do) today. Over 300 brands—from Duracell, Tide, Pampers, Charmin, Crest, to even Pringles—fall under the P&G banner. Now the company is successfully branding one more product: philanthropy.

Globally, more than 4,000 children die every day from diarrheal disease—more than HIV/AIDS and malaria combined—simply because they lack access to clean, healthy water. P&G wants to change that fact.
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P&G: Giving Philanthropy a Brand. And Saving Lives