Re-Imagining: A New Approach to Sustainable Packaging

We hear the terms reduce, recycle and reuse a lot. The words have practically become battle cries in most elementary schools these days. One company, though, is applying a new phrase to its sustainable packaging efforts: re-imagine. Icebreaker, a New Zealand outdoor apparel company, is asking its younger customers not to throw away or even to recycle the wrapping in which their fleece arrived. Icebreaker is designing packaging that can be turned into objects of creativity: toys, jewelry boxes and pencil cases. … – CLICK HERE to Continue Reading and Comment

Source: http://www.TriplePundit.com: Re-Imagining: A New Approach to Sustainable Packaging