Trader Joes: How Not to Approach Sustainability

Greenpeace has never been known for being a prude when it comes to environmental activism. The only thing worse than being a Japanese whaling fleet in the sites of The Esperanza is being a company targeted by Greenpeace for un-sustainable practices. Greenpeace doesn’t just casually mention those companies who they feel are dropping the ball; they call them out, mock them, and attempt to shame them into action. And this is exactly the fate that has been brought upon the national grocer Trader Joe’s. Or as Greenpeace would say, “Traitor Joe’s“.

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Source: http://www.TriplePundit.com: Trader Joes: How Not to Approach Sustainability