YouTube Demographics Round-Up

Lots of people have been asking me lately about the demographics about YouTube users (age, median income, gender). Here are some recent stats you’ll want in your “back pocket.”

1. According to the YouTube “fact sheet”: Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. Fifty-one percent of our users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues. With such a large and diverse user base, YouTube offers something for everyone.
2. Here are some stats TubeMogul ran to compare my user base (Nalts) to the norm. Tubemogul has a clever way to obtain a partner’s demographics. They track comments, then record age of the people that comment. Not perfect, but as close as you can get without proprietary access.
   1. youtube demographics and nalts
   2. pie chart of general male/female YouTube stats (TubeMogul)
3. Nice demo summary from YouTube (image) YouTube claims it’s a 53% male/47% female. 55% urban with median income of $74K. Nearly 70 percent are college educated, 47% are married, median age is 33, 71 percent are employed.
4. A comScore study (dated 2007, however) showed the following age splits. The largest segment is the 18-34 crowd.
5. YouTube/Google retains 40% of the market share, with a HUGE drop to the second site (Fox). ComScore study June 2009.
6. In the mood to buy some reports? Haven’t read these, but they seem interesting…
   A $37 report on how to get traffic from YouTube
   Full report of YouTube 2009 demographics ($99)

2. Here is a slide from an internal document:

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YouTube Demographics Round-Up