USA: Native Americans exploitation in Sedona ‘sweat lodge’ deaths

By • on October 15, 2009

On Thursday October 10th two people died and 19 others were taken to a hospital from the Angel Valley Retreat Center, in the Sedona area, a renowned resort in central Arizona, after spending time in a make-shift sweat lodge while attending a “Spiritual Warrior” program by self-help expert James Arthur Ray.

The tragic event made national headlines in the US, with experts on sweat lodges and Native Americans criticizing the reported construction of the lodge, the number of participants, and the length of the ceremony.

James Ray

James Ray

James Ray is President and CEO of James Ray International, which holds seminars on “wealth creation” where he charges up to US $ 10,000. He was also interviewed in the New Age 2006 film The Secret, appeared on Oprah Winfrey show and is the author of Harmonic Wealth, a New York Times bestseller.

As another example of the on-going exploitation of Native Americans culture, this tragic episode is being widely discussed within the US blogosphere.

In detailing her 80′s sweat lodge experience conducted by a Lakota Sioux woman, Gabrielle Daniels, aka blksista, writes that she “photographed the building of the lodge until I was told not to, because it was not something to be shared with those outside of the group”, streaming her pictures in this YouTube video.


blksista further explains:

And when the lodge was completed, covered in hides and blankets and evergreen branches, and when the stones were heated, and we were in various stages of undress, in shorts and in bathing suits, we went in small groups at a time. I’d say that there were about six to eight people at a time in the lodge. And I sat and withstood the steam and heat from the stones until it was time for me to go. Compared to say, a sauna, where pine tar and eucalyptus mixed with water can be thrown on onto the heat, no scents were allowed on the stones. I was there for at least twenty minutes to half an hour. Everyone was like that. No one was forced to stay in longer than it was possible for them. People were quietly asked if they were okay during the sweat; they simply said yes or no, or nodded. I nodded. …

And here’s her conclusion:

…people in New Age religions embrace only one part of the totality of a culture or a people–like the buying masks and idols or a religion–without an understanding of what these items or these rituals really mean. Disrespect results, and then eventually, leaders can become authoritarian and cultish, people can get turned off and leave, or people can get hurt or worse, die. That’s the cruel lesson, I feel, that’s being learned regarding this tragedy. I can only hope that this time, that it’s heeded.

In a post on Beyond Growth, a collaborative blog exploring the future of personal development, Duff McDuffee tries to summarize what we can learn from this tragedy:

One thing we might conclude is that all spiritual teachers or personal development gurus are bad, and should be avoided. Or that James Arthur Ray specifically is a greedy, evil person. Or that the Law of Attraction and The Secret are total bullshit. And these would indeed be ways to read the situation that have some merit. …

One could see this disaster as “the dark side of The Secret,” which is not just “negative thinking” but even positive intentions gone horribly wrong. Thus, positive thinking and intent are not enough if they lead to negative consequences. Indeed, Ray himself emphasizes that the results one brings about in life are what are most relevant to one’s spiritual progress. …

Could it be that one spiritual purpose of this “Spiritual Warrior Event” is to give an opportunity to Mr. Ray to act with the honor of a samurai, taking 100% responsibility for not only the design of the workshop, but even for his evoking of the Warrior?

Samthor, one of the dozen people commenting on that post, writes:

the great spiritual lesson here is “no means NO”.
that you can’t just take the most sacred ceremonies from another culture that you do not belong and have not paid any dues too, mix it with whatever you feel like and sell it off as a business venture.
for decades actual native americans have tried to warn the white culture about fraud ripping off and bastardizing their culture and ceremonies. no one listened opting instead for the glittery promises of the new age gurus and plastic shamans.
and as a result people are constantly being ripped off and put in danger.

He also points to a list of people (updated only through June 2008, though) that died in recent years in situations similar to the Sedona tragedy.

Please remember these victims in your prayers and don’t let these deaths be forgotten. They were all human beings and none of them deserved to die like this.
For thousands and thousands of years, no one died in a sweat lodge. When people decided to sell them, seven people, that we know of, died in 28 years.

The same blog Don’t Pay To Pray, “A blog about all the fakes, frauds and flim flam artists that don’t pray, but prey on the gullible and the greedy”, provides a very extensive list of links to useful resources managed and/or related to Native Americans.

In an opinion letter published on The Arizona Republic website, titled “Making money off Indian culture”, Karen Ramirez writes:

I am a Dakota who finds it amusing that so many individuals feel it is necessary to make money off the traditions of my culture.
To James Ray, I suggest you discontinue a practice you have no knowledge of, which is evident by the practice of charging your followers, which is not the Native American way.

After the Sedona tragedy, James Ray posted the following tweets:

James Ray's tweets

Previously, during the same Sedona event, he also posted on Twitter these notes (since then deleted but still available through a simple search):

James Ray's tweets

According to the most recent reports, “local authorities have no record of an application or permit for a temporary structure at the Angel Valley Retreat Center”, while it seems that “resort personnel specifically told Ray it was a bad idea to build the lodge, and that cramming that many people into that small a space wasn’t safe.” Appearing on Tuesday at a previously scheduled seminar in California, a tearful James Ray said: “I have no idea what happened. We’ll figure it out,” adding that he had hired private investigators.

The police investigation is still underway in an attempt to determine if criminal charges should be filed against James Ray and his staff.

Syndicated from http://GlobalVoicesOnline.org:
USA: Native Americans exploitation in Sedona ‘sweat lodge’ deaths
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  • LindaMedley

    A HARD SLAP IN THE FACE
    “Nine to ten thousand dollars for this? ‘out of body experience’?” to play Indian, when real Indians are living in poverty on reservations, and other people are losing their homes because of the bad economy, How Shameful!!! This organization is compromising to real to Native Americans Indians.. and blatantly offensive. It’s a hard slap in the face to real Native Americans. Compromising to our culture with phony misappropriations of Indian spirituality. They are not a part of us,, not one of us,,, it is so sad,, should seek therapy to learn to accept and deal with your own culture and cease your outrageously ridiculous attempts at trying to emulate ours! These phony fabricated and distorted portrayals are compromising to our culture and damaging to our traditions by propagating ridiculous fabrications!!!! Genocide of a culture is not hip & fashionable!!!!! We are healing,,, Real Native Americans are healing ourselves from the atrocities that happened in our very own lifetimes, and that is what is now being copied by every self appointed Indian ‘Spiritualist’ from here to kingdom come,,,, and then marketed as just some new fad that happens to be hip & fashionable at the time, but this is our religion, we are Indians,, because we are Indians,, not because we trying to become someone else! Saying to ourselves, “Lets seek a new religion because ours is too condemning..” you tell yourselves, “..and because we’re too old to use drugs anymore to drop out and escape reality & morality so now we’ll pay 10k to have an out of body experience instead, lets take away our bibles and erase our ten commandments because it is not healthy for our positive affirmations,, we don’t need to hear about our ‘SINS’ and how our ‘GREED’ has gotten us into the recession we are in by spending what we don’t have.”
    Nine to ten thousand dollars for an ‘out of body’ experience,,, How Very Sadly Ironic!!!!
    Linda Medley (Chippewa in MI)

  • LindaMedley

    THE CONTINUED RAPE OF A CULTURE FOR PROFIT
    People such as this are no different than those who traffic phony Indian Arts and Crafts with one major exception. First of all these people who attend these types of ‘retreats’ are those who intend to gain certification of sorts by acquiring proof of attendance so that they can open up their own profitable undertakings using so called Native American teachings– see for yourself, do they get a certificate of completion? All anyone has to do is check for themselves. It is all for one purpose, greed, but the major difference between those who commit the offense of breaking federal law by trafficking phony Indian Arts and Crafts and these spiritual phonies is that it is not a federal offense, but to put it in trendy terms, this religious sacrilege is only EXTREMELY BAD Karma, sure these kinds of people have big name corporations and fortune five hundred celebrities endorse their new ‘pay for religion products’, but do they really understand what they are actually doing? Of course they do! Our economy is bad, people are losing their homes, people can’t afford heath care,, who is going to profit? At what cost? Do they really believe in what they are selling or care about any sort of spiritual, religious & moral or even LEGAL consequence to their actions by taking the very sacred way of life of a people that are healing from other atrocities already committed upon them, of course not, humanity is not ignorant of this, neither can they claim to be, especially if they also claim to have had a Native American train them– they wouldn’t have required the ridiculous exorbitant amounts of money. Now the religion is up for profit? Sweat lodge anyone?? But the difference is no one can buy Indian spirituality all they can do is try to emulate it in whatever strange and bizarre made up ways as they go about selling it,,, will this dangerously immoral sacrilege be available at Walmarts soon too?? Or will the true Native American Spirituality be obvious to anyone anytime soon? There are very spiritually and physically dangerous reasons Indians don’t go into sweat lodges ill prepared!! It doesn’t seem our spirits are very happy with these sorts of greedy charlatans, neither should the People of The State of Arizona be!!! SNAKE OIL FOR SALE, OLD INDIAN CURE, DRINK KEROSENE AND DIE BUT GIVE TEN THOUSAND DOLLARS FOR IT FIRST!!!
    Linda Medley (Chippewa in Michigan)

  • LindaMedley

    A HARD SLAP IN THE FACE
    “Nine to ten thousand dollars for this? ‘out of body experience’?” to play Indian, when real Indians are living in poverty on reservations, and other people are losing their homes because of the bad economy, How Shameful!!! This organization is compromising to real to Native Americans Indians.. and blatantly offensive. It’s a hard slap in the face to real Native Americans. Compromising to our culture with phony misappropriations of Indian spirituality. They are not a part of us,, not one of us,,, it is so sad,, should seek therapy to learn to accept and deal with your own culture and cease your outrageously ridiculous attempts at trying to emulate ours! These phony fabricated and distorted portrayals are compromising to our culture and damaging to our traditions by propagating ridiculous fabrications!!!! Genocide of a culture is not hip & fashionable!!!!! We are healing,,, Real Native Americans are healing ourselves from the atrocities that happened in our very own lifetimes, and that is what is now being copied by every self appointed Indian ‘Spiritualist’ from here to kingdom come,,,, and then marketed as just some new fad that happens to be hip & fashionable at the time, but this is our religion, we are Indians,, because we are Indians,, not because we trying to become someone else! Saying to ourselves, “Lets seek a new religion because ours is too condemning..” you tell yourselves, “..and because we’re too old to use drugs anymore to drop out and escape reality & morality so now we’ll pay 10k to have an out of body experience instead, lets take away our bibles and erase our ten commandments because it is not healthy for our positive affirmations,, we don’t need to hear about our ‘SINS’ and how our ‘GREED’ has gotten us into the recession we are in by spending what we don’t have.”
    Nine to ten thousand dollars for an ‘out of body’ experience,,, How Very Sadly Ironic!!!!
    Linda Medley (Chippewa in MI)

  • LindaMedley

    THE CONTINUED RAPE OF A CULTURE FOR PROFIT
    People such as this are no different than those who traffic phony Indian Arts and Crafts with one major exception. First of all these people who attend these types of ‘retreats’ are those who intend to gain certification of sorts by acquiring proof of attendance so that they can open up their own profitable undertakings using so called Native American teachings– see for yourself, do they get a certificate of completion? All anyone has to do is check for themselves. It is all for one purpose, greed, but the major difference between those who commit the offense of breaking federal law by trafficking phony Indian Arts and Crafts and these spiritual phonies is that it is not a federal offense, but to put it in trendy terms, this religious sacrilege is only EXTREMELY BAD Karma, sure these kinds of people have big name corporations and fortune five hundred celebrities endorse their new ‘pay for religion products’, but do they really understand what they are actually doing? Of course they do! Our economy is bad, people are losing their homes, people can’t afford heath care,, who is going to profit? At what cost? Do they really believe in what they are selling or care about any sort of spiritual, religious & moral or even LEGAL consequence to their actions by taking the very sacred way of life of a people that are healing from other atrocities already committed upon them, of course not, humanity is not ignorant of this, neither can they claim to be, especially if they also claim to have had a Native American train them– they wouldn’t have required the ridiculous exorbitant amounts of money. Now the religion is up for profit? Sweat lodge anyone?? But the difference is no one can buy Indian spirituality all they can do is try to emulate it in whatever strange and bizarre made up ways as they go about selling it,,, will this dangerously immoral sacrilege be available at Walmarts soon too?? Or will the true Native American Spirituality be obvious to anyone anytime soon? There are very spiritually and physically dangerous reasons Indians don’t go into sweat lodges ill prepared!! It doesn’t seem our spirits are very happy with these sorts of greedy charlatans, neither should the People of The State of Arizona be!!! SNAKE OIL FOR SALE, OLD INDIAN CURE, DRINK KEROSENE AND DIE BUT GIVE TEN THOUSAND DOLLARS FOR IT FIRST!!!
    Linda Medley (Chippewa in Michigan)