Volt Versus Leaf: Dueling Ads Reveal Different Marketing Approaches

One has Lance Armstrong, the other has…silence. Following on the heels of the Tour d’France commercial for the Nissan all-electric Leaf, Chevrolet has begun running advertisements for its forthcoming range-extended electric car, the Volt, in select markets.  (compare both after the jump) The Chevy Volt ad does not actually show the car, which may be [...]

Source: http://www.TriplePundit.com: Volt Versus Leaf: Dueling Ads Reveal Different Marketing Approaches