Depiction Of Tobacco Use In Bollywood Films Influences Indian Teenagers

A study titled “Tobacco use in Bollywood movies, tobacco promotional activities and their association with tobacco use among Indian adolescents” published recently in the British Medical Journal, explored the relation between watching tobacco use in Bollywood movies and tobacco use among Indian adolescents.
The findings of the study, whose lead author is Dr Monika Arora, Head, Health Promotion and Tobacco Control, Public Health Foundation of India, confirmed that, ‘The odds of using tobacco once or more in a lifetime among students who were highly exposed to tobacco use occurrences in Bollywood films were found to be more than twice as compared to those with low exposure.’