Crowdsourcing for Small and Medium-Sized Businesses
Big companies use their prominence and their own consumer fan community in social networks and/or on their own web pages and blogs in order to obtain product ideas, opinions and user behavior. However small and medium-sized companies with a lesser degree of popularity and smaller fan communities on Facebook and Co. can also make use of the crowdsourcing idea. Crowds belonging to one or more crowdsourcing platform take the place of the fan communities of the large corporations.
Source: http://www.TriplePundit.com: Crowdsourcing for Small and Medium-Sized Businesses