McDonald’s UK New Stakeholder Engagement Website Shows Signs of Progress

Following the failures of McDonald’s twitter campaigns, which have brought a storm of protest against the company, McDonald’s UK decided to try another approach. Instead of using an open social media platform in campaigns that seems to be more about advertising, it decided to build a new platform that will actually be more about engagement. The result is What Makes McDonald’s?, where stakeholders are invited to find the facts, share their views and ask McDonald’s a question or two.

Source: http://www.TriplePundit.com: McDonald’s UK New Stakeholder Engagement Website Shows Signs of Progress