5 Lessons from the Fiasco of Toshiba’s No-Print Day Campaign

Toshiba’s first annual National No-Print Day was supposed to be “a nationwide campaign to encourage, educate and challenge individuals and companies to commit to one day of no printing to raise awareness of the impact printing has on our planet.” Yet, sometimes good intentions are not enough, and after the campaign generated furious response from the printing industry, Toshiba canceled the campaign. Here are five lessons to be learned.

Source: http://www.TriplePundit.com:
5 Lessons from the Fiasco of Toshiba’s No-Print Day Campaign