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4 Steps to Proving Online Video Can Sell

By • on June 26, 2009

Read this post completely, because there’s going to be a test. And your future depends on it if you’re an online-video advertiser, creator or even watcher (who would rather endure ads than not pay for content, and yes I meant to say it that way). Although I was recently a Product Director, most of my career has been focused at digital marketing.

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Failblog: Bolivian Television Station Mistakes “Lost” Photos for Air France Crash

By • on June 26, 2009

Man I love Failblog. It’s like “The Onion” only real. Last weekend while recovering from being out past my bedtime Friday night, I watched maybe 20 of them. Tonight I found this gem. A Bolivian television station shows images of what it believes to be the Air France crash, and are actually blurred

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How to Customize My YouTube Channel Page & Banner

By • on June 26, 2009

Good news. YouTube is preparing to open its new channel features to everyone (see channels beta blog). I wasn’t crazy about the early “channel page” beta, but it’s improved a lot in recent

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When Were You Going to Tell Me About the Guild?

By • on June 26, 2009

Dang. I’ve been reading about The Guild and its collection of awards for months — maybe years — but I’ve never actually watched it. I’m

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Top-10 “OMMA Video” Insights & Favorite Twitter Posts

By • on June 17, 2009

Here at NYC’s OMMA Video conference with discussions about online video, monetization, engagement, advertisements, mobile video, and so on.. here are my top 10 insights, followed by my favorite Twitter posts. Everyone seems to think advertising dollars should fund production. But if I’m a marketer,

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ImprovEverywhere Strikes Again: MP3 Experiment at Roosevelt Park, NYC

By • on June 16, 2009

Not as ROFL as lemonade, but bound to bring a deep smile to your face. Watch hundreds in Roosevelt Park, NYC as they follow the instructions of a MP3 file they downloaded. It’s another ImprovEverywhere public stunt.

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The Prank You Missed if You Took the Weekend Off from Online-Video

By • on June 15, 2009

It’s clear that Friday afternoon is the best day for posting online videos and getting insta-views. Weekend videos rarely do as well. But I couldn’t resist posting one of my favorite recent pranks on Saturday because that’s the day we pulled it off. Inspired by Charlie Todd’s recent book titled

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Facing My Biggest Fear: Improv Comedy

By • on June 15, 2009

I’ve always been enchanted by great improvisational performers… from the classmates I used to videotape in college, “Rebels Without Applause” to Drew Cary’s “Who’s Line is It Anyway?”

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Why Do Online-Video Contests Still Break the BIGGEST Rule

By • on June 12, 2009

I’ve written so many times about online-video contests, and what makes them attractive

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Mainstream Media Markets Via New Media and Vice Versa

By • on June 12, 2009

Imagine a year ago if I told you that Fox Broadcasting would be promoting its debut television shows via online-video personalities (see press release) that were unknown

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